Cheri Walker
MTTC
February 24, 2003
Assessment Strategies for Lesson Plan-Business Management Marketing
| Learning Goals (Target and Professional ) At the completion of the session, students will be able to |
Nested Learning Objectives (What Must Students be able to do to Achieve the Learning Goal) |
Type of Learning |
Assesment Strategy |
| 1. Develop a foundation in the economic, financial and technical aspects of business management. | 1. identify the processes required to successfully operate the various departments of a business 2. compare different business operations for Productivity Levels |
Cognitive
|
Discussion, observation, participation |
| 2. Create and carry out parts of a business plan with time sensitive activities | 1. perform business communication functions for marketing concepts and practices. 2. develop and communicate an effective marketing program for a new product |
Cognitive/Psychomotor collaboration/ cooperation effective communication |
Inquiry skills observation, daily work habit constructive Learning Group Assesment Rubric Brochure Rubric Presentation Rubric |
| 3. Analyze the impact of technology on a global environment | 1. apply a variety of tools and theories approrpriate to the assignment. 2. demonstrate knowledge of specifications for a diverse public. |
Cognitive
Psychomotor Affective |
Brochure Rubric Daily Work Habit |
| 4. Reflect integrity and ethical practices regarding acquisition and use of copyrighted material and intellectual property | 1. Create a Marketing Plan with original concept and design 2. employ research techniques to find, explore and verify information |
Inquiry/Active Learning | Team Participation Rubric |
| Professional Goals | |||
| 1. facilitate guided practice through group project | 1. set markers for expected levels of progress/monitor 2. establish a reference list of practical applications |
Cognitive Collaborate/communicate |
Peer Evaluation of project Group Team Participation Rubric |
2. Encourage Student learning by promoting self directed learning and problem-solving
|
1. diverse learning needs will be addressed on a one on one basis with AT applied as needed | Cognitive/ Complex Thinking | Brochure Rubric
|
| Classroom management: promote acceptable group and personal work habits | Team Participation Rubric Daily Work Habit |