<%@LANGUAGE="JAVASCRIPT" CODEPAGE="1252"%> Steve Smiley's TATC Portfolio: Standard #1
 

SBEC Standard #1

Informed Decision Making

Use technology-related terms, concepts, data input strategies, and ethical practices to make informed decisions about current technologies and their applications.
 

Reflection:

Some teachers believe that terminology is the key to describing and understanding technology applications. Terminology is defined as the acquisition of terms and their meanings for application to a particular concept. Unfortunately, this is only a single component of what a student needs.

Much like the acquisition of language in a toddler, the knowledge of terminology does not necessarily translate to understanding, or even the ability to grasp. ALL Technology Applications courses are visual and subject to the vagaries of perception. The terminology needs a foundation in the visual and verbal arts, not a dry list of words and meanings. Finding visual representations of terminology is one of the TA teacher's primary jobs. I plan to collect as many examples as I can from this TATC class to give my students as many visual and verbal options as possible.

 

Caption #4 - Caption #15


 

Caption 4

Indicators:

TA TEKS: 7.2s, 7.6s, 7.8s, 7.9s, 7.10s, 7.14s, 7.15s, 7.16s, 7.17s, 7.21s, 7.22s, 7.29s, 7.31s, 7.35s, 7.36s, 7.37s, 7.38s, 7.40s, 7.44s, 8.1s, 8.2s, 8.19s, 8.22s, 8.23s, 8.24s, 8.25s, 8.26s, 8.34s, 8.43s, 8.44s, 8.45s, 11.1s, 11.2s, 11.7s, 11.10s, 11.19s, 11.21s, 11.23s, 11.24s, 11.29s, 11.35s
   
Artifact #4 Business Card Description and Lesson
 

Descriptors:

Elements of Design, Desktop Publishing, Layout, Delivery
   

Title:

Business Card
   

Course:

TATC 104-1: Desktop Publishing Week 1 - Desktop Publishing
   

Date Created:

01/15/2003
   

Source:

Used business card templates from Microsoft combined with graphics created during Foundations. Created using Microsoft Word 2000, Adobe 7.0, and Macromedia HomeSite+.
   

Media:

Web delivery of overview and general product description, with business card available in PDF format.
   

Description:

The assignment:
For this activity, create a letterhead, business card, or any other desktop publishing item of your choosing that will reflect who you are and what you are into.

Your product should have:
  • a logo
  • a message; however brief, suitable for the type of communication
  • published for universal readability

Requirements:
  1. Logo, designed by you either from scratch or a modification of multiple elements
  2. Eye-catching typography, designed to communicate an idea or image
  3. Supporting graphics either in a watermark, background image or to compliment the overall design.

Link this document from within a web page and provide for us an explanation of
  • your choice of media,
  • your graphics used,
  • the message, and;
  • what tools you used such as software used and other relevant data.

 

   

Rationale:

I created a web page to document the choice of media and the software involved in the creation of the business card. The card reflects my name, which is easy to remember, while balancing the image with the information that I need the user of this card to remember: Name, Technology and Management Consulting, contact information. It highlights the fact that I am basically a positive person, but built with a left/right dominance that underscores a structured and balanced approach to problems.

The basis for this card was one of the many business card templates available through Microsoft's Template Gallery. The image was created during Foundations using Adobe Photoshop 7.0. All contact information reflects my current situation.

The card was a needed element in my sales process. Because I have a limited capacity to remember names (I'll remember your face 20 years from now, but not what you are called), I needed a graphical element that would tie an image to my name and function and make a "cold call" count. The "smiley face" symbol is an easy-to-remember and memorable element which, because is not normally encountered on business cards, helps the user remember the card and NOT misplace it.

The balanced elements in this product show that I have a basic understanding of layout, dominance, contrast, shape, color. Also, the text overlay of the image is enhanced by the changes to the image to reduce its normally dominant color and shape.

   

Implications for Future:

Extending elements of Microsoft's Template Gallery was an important element that needs to be taught. The fact that a template need only be good enough to create a more focused or pleasant presentation is a skill that some students need. Not everything must be built from scratch. There are existing, viable alternatives for providing layouts; find them and use them (with proper credit, of course) where possible and appropriate.
   

Reviewers Comments:

I absolutely love your business card--great work! The design is clean, crisp, and easy to read. The strong right alignment of your text and choice of font give a clean, professional image. The "smiley" face is placed very artistically and contributes to the overall message. That particular graphic was self-created, wasn't it? I really like it, it's not just a cookie cutter smiley face, it has character! Great job. You are right, if they keep the card and don't just dump it, you have met your goal and created a successful marketing tool.

Reviewer Name:

Kathleen D. Markwardt

Date Reviewed:

01/15/2003

Reviewers Title:

TATC Student
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Caption 15

Indicators:

1, 2, 7.2s, 7. 3s, 7.4s, 7.6s, 7.8s, 7.9s, 7.10s, 7.11s, 7.12s, 7.14s, 7.15s, 7.16s, 7.17s, 7.19s, 7.22s, 7.23s, 7.30s, 7.31s, 7.35s, 7.36s, 7.37s, 7.40s, 7.47s, 8.1s, 8.11s, 8.14s, 8.34s, 8.44s, 11.10s, 11.11s, 11.13s, 11.14s, 11.23s, 11.24s, 11.34s
   
Artifact #15 Site Review
 

Descriptors:

Webmaster Site Review and Evaluation
   

Title:

Site Review
   

Course:

TATC 102-1: Webmastering Week 3: Evaluating a Site for Content and Functionality
   

Date Created:

9/21/2002
   

Source:

Created from scratch
Evaluated:

  • Fantasy Baseball Central
  • Fantasy BAseball Center
  • The Sporting News Baseball
   

Media:

Originally created in Microsoft Word, then translated to PDF for distribution within the message area
   

Description:

The assignment:
In this activity, select a topic of interest to you and locate several web sites related to that topic. Using the list of questions in the Interactive Guide 1-3 and 2-3, evaluate the information in the sites that you find for its content and functionality.

In your response, provide a link to one site that you would evaluate as reliable and one that you would evaluate as unreliable and include your evaluations in your response. Also evaluate its functionality for better or worse, including navigation scheme used. Be sure to read the evaluations from your classmates and respond where you have input.

   

Rationale:

Site reviews are an important part of the webmastering process. What other people are doing and how they are doing it is a fountain of knowledge the beginner and experienced professional. Also, because of the open nature of HTML and Javascript, most techniques for user interactivity and layout are available for inspection.

This activity is included in my portfolio to show, generally, what elements must be included in a site review to understand the developer's intent, evaluate the effectiveness of the presentation, and understand the good and bad elements of the design.With this knowledge, a student (or teacher) can move forward to creating a site that fixes the perceived problems. Also,it highlights the subjective and objective components of a review.

   

Implications for Future:

The categories used in this exercise were excellent guidelines for future site reviews. By having students use a template that separates content from structure, they would have a good starting point for evaluating the materials that they are viewing, and deciding which tools and structures fit their style and message.
   

Reviewers Comments:

Your evaluation of the two sites was very informative, you brought up some points I had not thought of. I shared your inquiries on sporting news with my husband, who goes to this site on a daily basis. :)

Reviewer Name:

Deanna L. Dummond

Date Reviewed:

9/22/2002

Reviewers Title:

TATC Student
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© Copyright 2003 Questions for Concerns: Steve Smiley