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Caption 6
Indicators: 7.1s, 7.2s, 7.3s, 7.5s, 7.6s,
7.10s, 7.14, 7.15s, 7.18s, 7.27s, 7.29s, 7.30s, 7.31s,
7.34s, 7.35s,
7.36s,7.37s, 7.43s, 7.44s, 7.46s, 7.47s, 8.17s,
8.20s, 8.23s, 8.24s, 8.25s, 8.27s, 8.31s, 8.43s,
8.44s, 9.21, 9.38, 10.41s
Artifact #6
Descriptors: Elements and principles
of design; Principles of desktop publishing,
Developing a variety of formats; Fonts.
Title: Lazy S Ranch Letterhead and
Business Card
Course: Desktop Publishing 104
Date Created: January 14, 2003
Source: Readings from the
Internet and personal observations. Concept
created through own experience and
imagination
Media: Web page with graphics. Graphics in PhotoDraw;
lettering in Microsoft Publisher.
Description: A letterhead and a
business card were created to represent the Lazy
S Ranch. The focal point is a graphic on the
left side. The graphic sets the theme of the
piece as Southwestern. I repeated the color
scheme from this graphic in the text of the
pieces. The letter "S" is created in
the center of the graphic lying on its side.
That "S" is repeated in the name of
the ranch by titling it the Lazy "S"
Ranch. The title is created using a large
contrasting and decorative font, while the
subtitle is small and in a more readable serif
font. Yet, it is contrasted by being a solid
color within the color scheme. A separating line
is place on the letterhead. This line maintains
the western theme in its unusual
structure. A business card was included as
well. On the card the alignment was maintained
with the address coming under the heading
graphic. The address information is also put
into a more readable font.
Rationale: Letterheads and business
cards are used as an integral part of business
communication today. The most important aspects
of these items are the initial impression
they make upon the person viewing them, and
dissemination of important information for the
viewer to remember. The graphics and lettering
comprise the elements that make that impression.
Businesses and individuals who want their
company or endeavors to be remembered by others
will demand the development of well designed
letterheads and business cards. Students who
learn the concepts behind the creation of
business-related letterheads and business cards
might apply that in the future.
Implications for future: Students who
learn how to use graphics and desktop publishing
principles in their efforts to create
imaginative and informative letterheads and
business cards will be developing a marketable
skill. Teachers of classes in digital graphics
and desktop publishing should certainly include
these in their curriculum. I will certainly use
this assignment and others like it for classes
of students who plan to enter the business
world. I will certainly use these skills for any
business I might become a part of in the future.
I included a business card assignment in my U.S.
History class this year to demonstrate how it
applies to many subject areas.
Reviewers Comments: "Your card
and letterhead are really good. The colors and
tones bring your message out well. I especially
like the S on the letterhead. The way it is
resting on the branch really brings out the
"Lazy" feeling. On the business card,
you brought the brand down some and do not have
it resting on the branch. Did you have a reason
for this or is this just how it turned out? That
was just one aspect that rally caught my eye on
the letterhead."
Review Name: Kimberly M. Woodard
Date Reviewed: January 15, 2003
Title: Channel One Learner
Top of Page
Caption 7
Indicators:
7.1s, 7.3s, 7.5s, 7.13s, 7.16s, 7.17s, 7.18s, 7.25s,
7.27s, 7.29s, 7.30s, 7.35s, 7.39s, 7.43s, 7.44s, 7.46s, 7.49s, 8.20s,
8.25s, 8.36s, 8.43s, 9.36s, 9.38s, 10.34s, 11.33s
Artifact #7
Descriptors: Graphic Design; Cover
Layout; Desktop Publishing Vocabulary; Lesson
Construction; Rubric; Use of Digital Camera;
Sources Cited
Title: A Cover of My Own
Course: Desktop Publishing 104
Date Created: February 2003
Source: My own knowledge and
creativity; Internet
Media: Web page; Adobe Acrobat for PDF;
Adobe PageMaker for desktop publishing;
Microsoft PhotoDraw for graphic editing.
Description: A lesson was designed
with this objective: the
student will use desktop publishing and digital
graphics concepts to create a sample magazine
cover.
The lesson should benefit both the student and
the teacher. For this reason, a rubric and vocabulary list were added and
offered in printout format. A sample cover was
created for the purpose of demonstration. A
digital camera was used for the cover's main
image, and smaller pictures were downloaded from
the Internet. The photograph was edited in
PhotoDraw to create a dramatic image on the
cover. Desktop publishing concepts
illustrated on published magazine covers acted
as a guide for selecting fonts and placement of
elements on the cover. As a student, I
concentrated upon the principles and elements of graphic design
as they contribute to a published
artifact. All the elements were assembled in a desktop publishing program.
Requirements for the project were listed as well
as modifications were suggested for both the
gifted and the special education students.
Rationale: The application of our new
skills to the business world is the first avenue
of justification for teaching these computer
classes. Whether it is the creation of a
business logo, a letterhead, a business card, or
of a web page or commercial, businesses today
rely on the computer industry not only for
rapidly communicating relevant messages, but for
the creation of them. Desktop publishing takes
the original methods of mass communication and
adds structure, graphics and color to bring
interest to the information. The artifact used
here illustrates one of the best methods of
using these skills in business.
Implications for future: Certainly I
will remember these skills when it comes time to
establish any business adventure I might pursue
in the future. I also see many applications of
this theme to classroom assignments, not only in
computer classes, but in classes such as history
or English. I did incorporate the magazine cover
assignment into my U.S. History class this year,
and it was very successful. I see so many
applications for projects like this one. The only
restraint would be the time it takes to create
this item, and that is why the integration of
core disciplines into a computer technology
classroom is something I have worked with for
several years. Each project in my multimedia
class incorporates topics for other subjects in
the hopes of demonstrating to the student how
they might apply the skills they learn in my
classroom.
Reviewers Comments: "Your card
and letterhead are really good. The colors and
tones bring your message out well. I especially
like the S on the letterhead. The way it is
resting on the branch really brings out the
"Lazy" feeling. On the business card,
you brought the branch down some and do not have
it resting on the branch. Did you have a reason
for this or is this just how it turned out? That
was just one aspect that really caught my eye on
the letterhead!"
Review Name: Kimberly M. Woodard
Date Reviewed: January 15,
2003
Title: Channel One Learner
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